Convergence Conversation

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• Mobile Advertising Set To Soar ? Yes, But What Is The Engine For Growth
  First published via Gerson Lehrman Group 17.Nov.2009Mobile advertising is set to soar but only if all mobile channels are used and the combination of enabling technology, analytics and advertiser mind...
  /posts/ade.bamigboye.mobile.flow/mobile-advertising-set-to-soar--yes-but-what-is-the-engine-for-growth - Ade Bamigboye - 6 Dec 2009
• Future Of TV Advertising - Thoughts From The Conference
  Future Of TV Advertising Conference, LondonToday I attended a conference in my grubby track pants and my tattered fleece jacket. In short, my early morning attire, long before I'm presentable for ...
  /posts/ved.sen.2/future-of-tv-advertising---thoughts-from-the-conference - Ved Sen - 6 Sep 2010
• Convergence Conversation – The Transmogrification of Advertising
  There is a simplistic view of what is happening in the world of advertising – and it goes thus: burn up your Television centric media plan and switch all those gazillions to online ads. Better s...
  /posts/ved.sen.2/convergence-conversation--the-transmogrification-of-advertising - Ved Sen - 6 Sep 2010
• Telco 2.0 News Review
  Telco 2.0 News ReviewVoice & Messaging 2.0: 20% more revenue from 3UK's Skype usersTechnology Disruptions: Cisco's Cius - like an iPad for businessOnline Video: HOWTO serve video to 60 mil...
  /posts/simon.torrance/telco-2.0-news-review-26 - Simon Torrance - 6 Jul 2010
• Mobile Advertising Is Really Another Comms-Enabled Business Process
  We should all now be aware that the global advertising market adds up to about 2 per cent of the telecoms industry’s revenues. But advertising is a sub-set of a bigger sector -  ’mark...
  /posts/simon.torrance/mobile-advertising-is-really-another-comms-enabled-business-process - Simon Torrance - 29 May 2009
• Mobile Advertising: 100 times more customers - Blyk's Wholesale Strategy
  What is happening with Blyk? There has always been a slight whiff of cordite around the ad-boosted, two-sided MVNO, with mutterings aplenty around the viability of their retail business. We’ve b...
  /posts/simon.torrance/mobile-advertising-100-times-more-customers---blyks-wholesale-strategy - Simon Torrance - 21 Aug 2009
• Google: The Internet Behemoth and how it profits from YouTube
  There is an ongoing debate about the size of the losses at YouTube and for how much longer the parent, Google, can afford to fund its errant child’s excessive lifestyle. Credit Suisse put a high...
  /posts/simon.torrance/google-the-internet-behemoth-and-how-it-profits-from-youtube - Simon Torrance - 25 Jun 2009
• Digital Advertising 2.0: A New Value Chain
  Mobile advertising is starting to come of age. Agencies are beginning to build successful campaigns based on a growing understanding of the strengths of the channel, and opening interesting new busine...
  /posts/simon.torrance/digital-advertising-2.0-a-new-value-chain - Simon Torrance - 9 Feb 2010
• The Future of Advertising
  In the lead-up to the Convergence Conversation, 26 August, on the changing world of advertising, here are some interesting links to look at. 1. Nielsen's top 5 advertising trends for 20102. T...
  /posts/pragna.sen/the-future-of-advertising - Pragna Sen - 26 Aug 2010
• Tell us about an ad you’ve come across and loved today?
  This was the question I posed upfront at the Convergence Conversation I chaired last night. The topic of the conversation – “Advertising and the impact of convergence”, and a topic s...
  /posts/philip.sheldrake/tell-us-about-an-ad-youve-come-across-and-loved-today - Philip Sheldrake - 16 Jul 2009