Convergence Conversation

The Future of Advertising

In the lead-up to the Convergence Conversation, 26 August, on the changing world of advertising, here are some interesting links to look at.

1. Nielsen's top 5 advertising trends for 2010

2. The semantic web, augmented reality, neural networks, and other drivers of advertising

3. But what does the future hold for advertising agencies?

4. Is the point of advertising is transactions? Do all roads lead to eCommerce? 

5. Or, if the point of advertising is to generate buzz, here are some nice ones:

Is this man the future of advertising?

Millions decide fate of BT couple

6. And of course, advertising meets mobile

In the news....

7.  WPP's first-half pre-tax profits up 36%

8. TV advertising skipped by 86% of viewers

9. The tobacco industry may be using websites such as YouTube to get around a ban on advertising cigarettes

• See the LinkedIn discussion (available to those who are registered)