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When times are hard does home entertainment have to be medieval?

I don't know about you but I'm not a great consumer of traditional broadcast media today.  I value my time and I don't really believe that the investment in 'search and discovery' of content that interests me through a remote control works any more.

I consumed my first full length feature 'on-line' only 30 months ago (the pilot episode of Eureka - in the days before geo-IP lock down)

 At home I don't subscribe to any pay TV service although have access to the BT Vision service as well as AppleTV and the delights of Freeview.

 What about you?

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  1. 1. At 29 Oct 2008 18:01, Colin Batten wrote:

    Its interesting that 'traditional' broadcast services can already be ascribed words such as medieval. It wasnt long ago that the vast majority of the population's only source of home entertainment was via 'traditional' broadcast services. This then surely acts as evidence of how quickly we move between platforms, and how ready we are to accept new modes of entertainment output.

    I for one do not consume vast swathes of entertainment via 'traditonal means', mostly due to reasons revolving around time constraints. If traditional platforms of entertainment werent consumer driven enough before....they certainly are now and will continue to be in the future.

    The internet as a source for entertainment available when we want it, how ever many times we want it, and useually for free has upped the stakes for 'traditional' services. Content storage solutions such as the BBC's iPlayer or AppleTV have eloquently and successfully answered consumers needs and expectations.

    Entertainment doesnt need to be medieval, but rather a balance between what consumers are used to and is proven to work, and then the rising expectations of 'when I want it and anywhere I choose to consume it'.

    The future of entertainment will then probably be a model close to 'personal tv'.

    No more endless searching with the remote, but rather focused entertainment aimed towards individual needs.

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James Field
NDS New Initiatives

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Posted 29 Oct 2008
Last edited 29 Oct 2008
Latest revision: 1

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