Telefonica is playing with fire....

Interesting time for Telefonica to try and stick the boot into Google about net neutrality, a few days before Eric Schmidt gives a keynote at the 3GSM conference in Barcelona.

Apparently, Telefonica is "considering charging" Google for the bandwidth it apparently uses "for free".

I'd pay very good money to be a fly on the wall during a meeting of the two companies. I wonder how much Google should charge Telefonica to permit its subscribers to access its search & other servers "for free"?

Alierta is playing with fire on this - its customers are more likely to churn ADSL provider than churn from Google Search or YouTube.

If I was Google, I'd start threatening to give free adverts to competing Spanish broadband providers, for customers with Telefonica IP addresses.... in fact, I wonder if the big G could even negotiate a finders fee for directing switchers.....

Also posted on disruptivewireless.blogspot.com