Convergence Conversation

''Convergence Conversation Event, 04 June 2009''

‘Advertising and the impact of convergence’

In the current sea of uncertainty the ability to understand consumer consumption patterns is vital. As the disruptive effects of convergence place new unfounded strains on media revenue, tried and tested business models face stiff competition from new and innovative platforms. This Convergence Conversation examined the role of advertising in the light of convergence. With senior speakers from ITV, Deloitte, CurrentTV and the IAB on board, and hosted by Deloitte, it was an excellent evening .

Date:         Thursday 04 June 2009
Venue:      Deloitte Offices, EC4A 3BZ
Time:        18:30 - 20:30
Cheese & Wine will be provided

Understanding consumer appetite for traditional or emerging media devices and platforms has never been more important. Taking the recent publication of Deloitte’s Media Democracy survey as stimulus, the conversation endeavoured to discover just how far convergence has impacted advertising, and whether or not new platforms yet hold more sway amongst consumers than traditional. 

Questions that needed answers included:

• Is TV still the fundamental media source for consumers?
• How has convergence impacted advertising revenue streams?
• Who is winning in the battle between traditional and new media platforms?
• How affective is online advertising?
• How do age groups differ in consumption and purchase?

Who was talking?

The conversation was chaired by:

• Philip Sheldrake, MarCom Professional.

Guest Speakers were:

• Paul Lee, Knowledge & Research Director, Deloitte
• Gary Knight, Brand Partnerships Director, ITV Plc
• James Collier, Commercial Director, Current TV
• Nicki Lynas, Head of Research, Internet Advertising Bureau

Who attended ?

• Business Development Managers   
• Online advertisers
• Product Developers
• Consumer Electronics Manufacturers
• Marketing Managers
• Content Providers
• Broadcasters
• Internet Service Providers

Why should I attend these Conversations ?

Within a closed, personal and informal setting, you will gain access to key industry players within a range of industries. With increased critical knowledge you are guaranteed to improve your business performance by taking part in a hot debate amongst a dynamic group of people.

How much will it cost me?

This event is free of charge.

How do I book?

First::
sign on to the Convergence Conversation website (if not already done so) ,
and second:
you will then be able to register separately for each event. 

Venue and time was

Deloitte LLP
1st floor 2 New Street Square
London
EC4A 3BZ

Time:   18:30 - 20:30

Nearest mainline/tube stations

• City Thameslink Station - entrance onto Holborn Viaduct and Ludgate Hill - First Capital Connect trains - 5 minute walk (but see note below)
• Chancery Lane - entrance on High Holborn, Central underground line - 8 minute walk

For further information :

Contact: Camilla Young on: T 020 7331 2028 or E camilla.young@intellectuk.org