Convergence Conversation

The Future of Advertising in the Converged World

Date:                     Thursday 26 August 2010
Time:                     18:00-20:00 - 
                               Registration from 17:30,
                               Wine and Cheese before and during the meeting
Venue:                  Intellect Conference Suite, 10-12 Russell Square, London WC1B 5EE

• See the LinkedIn discussion (available to those who are registered) 

Everybody knows the quote: "Half my advertising is wasted, I just don't know which half."

Today's convergent landscape offers advertisers some solutions to the age old problem. Set-top box ad serving based on viewing habits and post-codes, search advertising connected to the user's context, social network campaigns that target user groups' connections and behaviour, and mobile advertising based on location recognition and augmented reality are completely changing the advertising landscape.

At the same time, the traditional (linear) model of : 'creative to media plan to execute' has gone straight out of the window. The fragmented, time-shifting, place-shifting, mobility oriented, smart-phone carrying, privacy conscious and socially influenced user has become ever harder to reach and convince. Non-linear, cyclical, auction oriented and search driven models have shifted enormous value within the advertising industry already.

So what is the future of advertising in the convergent world? How much more effective can advertising be? And what new challenges will advertising and advertisers need to tackle in the next 24 months? Are agencies geared up to run truly convergent campaigns? Are brands making the most of single-casting and engagement opportunities? And what will advertising look like in the next few years?

Come along to this Convergence Conversation on "The Future of Advertising in the Converged World", on 26th August 2010, to debate, argue about and get perspective on these questions.

Join us here at Intellect after work - to listen, learn, contribute and network.  The Convergence Conversation format is always deliberately informal, with a chance for everyone to put forward their views in an open discussion and network over a glass of wine. 

Who’s talking?

• The chairman:  Ved Sen, Founder & CEO, ThinkPLANK

Guest Speakers:

• Stephen Adshead, Associate, Plum Consulting
• Shekhar Deshpande, WPP
• Brock Craft, Partner, Tinker

• Mark Cullen, CEO, eTV

How much will it cost me?

• This event is free of charge, but it is important to book a place;
  please note: numbers are limited to 2 from each company.

How do I book?
1.       sign on to this Convergence Conversation website (if not already done so)
2.       you will then be able to book for each meeting using 'Event registration' button at top right of this page, and will receive invitations for future events.
3.       any problems, contact us here

Confirmation of the date, venue and time 

• Thursday 26 August 2010
• At Intellect, 10-12 Russell Square, London, WC1B 5EE
• from  18:00 – 20:00
  • Registration: from 17:30
• Cheese and wine before and during this meeting

Nearest mainline/tube stations
-       Russell Square Underground Tube Station. See TfL Maps