Location is Dead, Long Live Location
The September 2010 ConvergenceConversation:
Location is Dead, Long Live Location - all hail the rise of location based services
Everybody knows that the top three success factors for retail, and by extension, any consumer sales proposition, used to be 'location, location and location.' Then the Internet came along and we were all shopping from home and suddenly location seemed to matter less and less. But thanks to mobility and broadband everywhere, a whole new chapter in the location story is being written.
In this convergence conversation we explore the coming tidal wave of Location Based Services – from retail, to advertising, to service delivery
Join us here at Intellect after work - to listen, learn, contribute and network. The Convergence Conversation format is always deliberately informal, with a chance for everyone to put forward their views in an open discussion and network over a glass of wine.
Who’s talking?
The chairman: Ved Sen, Founder & CEO, ThinkPLANK
Guest Speakers:
- Ed Parsons, Google
- Barry Bridges, Tempero Ltd
- Peter ter Haar, Ordnance Survey
How do I book?
1. sign on to this Convergence Conversation website (if not already done so)
2. you will then be able to book for each meeting using 'Event registration' button at top right of this page
3. and will receive newsletters and invitations for future events.
4. any problems, contact us here
How much will it cost me?
· This event is free of charge, but it is important to book a place.
Please note: numbers are limited to 2 from each company.
Confirming the date, venue and time :
- Thursday 30 September 2010
- 18:00 – 20:00
- Registration: from 17:30
- Cheese and wine will be available before and during this meeting
Nearest mainline/tube stations
• Russell Square Underground Tube Station. See Map
- You can now join the ConvergenceConversations group on LinkedIn, to stay up-to-date with the latest events, news and views on all things convergence; to network with your peers and to continue the discussions started at our monthly meetings



1. At 18 Oct 2010 12:09, Pragna Sen wrote:
O2 will send subscribers who have opted in to its O2 More service an SMS offering discounts on advertisers' products when they’re near participating outlets. L'Oreal and Starbucks have both signed up.
http://www.nma.co.uk/3019394.article?cmpid=NMAE01&cmptype=newsletter