Ved Sen's Blog
The Next Big Thing - A Super-Social-EPG; but not from Google/Facebook
Obviously, the service is designed for Google TV, and comes on the back of announcements by Google’s partners including Logitech and Sony regarding launches of connected TV devices. The ad, available on YouTube of course, says it’s designed to work just using the 4 arrow keys. Having tried it, it really is quite intuitive. More...
Location Is Dead, Long Live Location!
For the Convergence Conversation on the 30th of September, we have among others, Google and the Ordnance Survey, talking about Location based services. You can sign up here. Look forward to seeing you there.
Convergence Conversation – The Transmogrification of Advertising
There is a simplistic view of what is happening in the world of advertising – and it goes thus: burn up your Television centric media plan and switch all those gazillions to online ads. Better still throw it at Facebook, Google and VOD. Apparently, this will magically solve your problems and oh, also give you get you to the Shangri-la of measurability in your media spend.
Needless to say that following this mantra will only get you to through throw good money after bad. There are more fundamental changes going on in the world of advertising and indeed the science of marketing itself. Some of these were appropriately highlighted in the Convergence Conversation on the 26th of August. More...
Conversation: The Internet Of Things & Augmented Reality
A truly mind expanding conversation yesterday at Intellect, around the Internet of things and augmented reality. From underwear, to societal change, and from obscurity to ubiquity, the discussion spanned all this and more. Here are some notes & reflections from the meeting:
What is the Internet of Things? Simply put, it’s the ability to put physical objects onto the internet, and give them an IP address. Why? Well, some objects generate data – meters, sensors and gadgets (pacemakers, thermometers automobiles), and this data can be read, interpreted and aggregated to help manage the same devices or the universe of devices better. More...
Future of Money - Convergence Conversation
Future Of TV Advertising - Thoughts From The Conference
Future Of TV Advertising Conference, London
Today I attended a conference in my grubby track pants and my tattered fleece jacket. In short, my early morning attire, long before I'm presentable for any kind of social interaction. In the state where, zombie like, I can spend hours on mornings when I work at home.
Only today, the Future Of TV Advertising conference was taking place in London and the organizers were nice enough to put the live video stream online and also, run an active discussion on twitter (#ftva). Not only was I able to listen and contribute via twitter, but I was even able to get a question or two into the panel via the moderator, and via twitter & mail as well.
You can see the website here as I understand the organizers plan to make the content available to view later as well.
The Future of Broadcast Revenues...
Broadcasters are likely to be impacted by brands looking for alternative ways to reach consumers, directly over the net, or via alternative mechanisms to interruptive, media driven ads.
For existing broadcast business, this will lead to innovations and new models and a focus on assets rather than channels...
http://www.thinkplank.typepad.com
White Space Spectrum for Data in the US
The FCC is opening up the Digital Spectrum "white spaces" for Internet data - interesting development - especially if it doesn't impact the television signal quality as data usage grows.
The Truth About Dinosaurs and Broadcasting...
Actually, the truth is that dinosaurs didn't die. Thats right. They just stopped being dinosaurs. Or to be more accurate, some individual dinosaurs died, but the rest just became other animals over a few (hundred) generations. Mostly they became smaller, and more adept at surviving in the new conditions, as the Jurassic age gave way to the Cretaceous age. More...
Ved Sen
CEO at ThinkPLANK
Office: London
Joined industry in 1996
Member since 5 Jul 2008
Last login 1 year ago
Ved is a consultant & entrepreneur working in the area of Digital Convergence, Media and Technology. He is a founder of ThinkPLANK, a consulting & projects company focused around Digital Convergence and business change. Ved spent 8 years in Bangalore, working on Web Applications and offshore applications, mostly with publishing, broadcast and retail clients, before moving to London in 2003. After an 18 month stint as VP Strategy of an Interactive Television services firm which was sold in 2006, he set up ThinkPLANK to bridge the gap between Business and Technology within the media and entertainment business. He has worked extensively with MTV UK & other clients over the past 4 years, across a range of projects from Process Improvement, to Content Supply Chains, to Channel Management Systems and Global Content Distribution. Ved is a co-conspirator with Intellect UK’s Digital Convergence work, Co-Chairing the Convergence Conversation series. Ved is enthusiastic about entrepreneurship and ideas. He grew up in Calcutta (Kolkata) and studied Economics before going to the Indian Institute of Management at Ahmedabad. He has also had stints in Consumer Durables, Advertising and Journalism. He is an enthusiastic writer and frequent speaker on Digital Convergence.
On this page
- The Next Big Thing - A Super-Social-EPG; but not from Google/Facebook
- Location Is Dead, Long Live Location!
- Convergence Conversation – The Transmogrification of Advertising
- Conversation: The Internet Of Things & Augmented Reality
- Future of Money - Convergence Conversation
- Future Of TV Advertising - Thoughts From The Conference
- The Future of Broadcast Revenues...
- White Space Spectrum for Data in the US
- The Truth About Dinosaurs and Broadcasting...
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