Convergence Conversation

In the lead-up to the Convergence Conversation, 26 August, on the changing world of advertising, here are some interesting links to look at.

1. Nielsen's top 5 advertising trends for 2010

2. The semantic web, augmented reality, neural networks, and other drivers of advertising

3. But what does the future hold for advertising agencies?

4. Is the point of advertising is transactions? Do all roads lead to eCommerce? 

5. Or, if the point of advertising is to generate buzz, here are some nice ones:

Is this man the future of advertising?

Millions decide fate of BT couple

6. And of course, advertising meets mobile

In the news.... More...

Interesting article by Tomi T Ahonen (ex Nokia), who says that the smartphone war is being fought not over handsets or even brands, but over OS.

http://communities-dominate.blogs.com/brands/2010/07/understanding-smartphone-market-share-battle-not-for-phones-is-for-platform.html  

ABC’s World News Now programme was first aired over the Internet, using video-conferencing software, in 1994, was arguably the first instance of Internet Protocol television. Since then, IPTV has come a long way, and yet not nearly far enough. IPTV didn’t really pick up steam until much later, long after radio stations had begun continuous live webcasts over the Internet.

Today, broadcasters are faced with a new type of customer, built over years of Internet usage, with entirely different preferences and contexts. This new customer wants to interact actively with audiences and content, instead of being a passive recipient. More...