Convergence Conversation

Just as Lord Voldemort is euphemistically referred to as “He Who Must Not Be Named”, so the same treatment is applied to the word “recession.” The “R” word is, quite frankly, a dirty word. It strikes such fear into the heart of business, that companies would much rather use another word in its stead. Here are a few:

Downturn.

Slump.

Bottom out.

Realignment.

Bagel.

(Bagel is my personal favourite, it’s what Josh Lyman from the US show The West Wing insists on describing it.)

Of course it doesn’t matter what you call it. You can call a spade a “digging facilitation device”, but everyone knows it’s a spade so why pretend otherwise? Instead of wasting time thinking of names to call a recession, time should be spent on the most important question; how do you get out of one?

In my days working at an advertising agency, the answer of course lay in spending money on advertising. More...

Let’s start with a quick exercise.

If I say a well-known phrase I want you to think of the first thing that springs to mind. Ready?

Social networks.

Now, what came to mind?

I imagine a lot of you were suddenly presented with the disarming image of spotty youths furiously typing away, openly sharing their deepest personal insecurities with one another, using spurious “text speak”, the only language apart from Welsh to be completely devoid of vowels...a different language, indeed a different world, to a lot of us here in the business world. Social networking is just something those “youngsters” do isn’t it?

I know that’s the view I had a few years ago, whilst creating highly targeted, relevant, beautifully creative pieces of mailed communication (which my girlfriend called junk mail) for a large communications agency. More...