Convergence Conversation

Gamification - applying the mechanics of gaming to non-game activities to change people's behaviour

*** September 2011 meeting ***

Thursday 29 September
18:00 - 20:00 (registration from 17:30)
@ Intellect offices, Russell Square, WC1B5EE

#gamificationofeverything

As one of the most talked about trends of the year, gamification has made it onto the 2011 Gartner Hype Circle for the first time. At this last convergence conversation we saught to discover whether the concept is a serious application with the power to change people's behaviour, or just pure hyperbole?

As a deeply engrained part of the human psyche we are predisposed to engage in games. More...

Our August Conversation was held on: 

• Thursday 25 August 2011
  18:00 - 20:00, registration from 17:30, Cheese and Wine
  At Intellect, 10-12 Russell Square, London, WC1B 5EE
  

#socialtvrevolution 

As the claims strengthen that Social TV will dramatically change the industry landscape, the next convergence conversation will delve into the real world strategies behind this opportunity.  

In its purest sense Social TV is the term for social interaction around the television. More...

• Understanding the connected consumer
• Thursday 28 July 2011
• 18:00 - 20:00, registration from 17:30
• At Intellect, 10-12 Russell Square, London, WC1B 5EE
• Cheese and wine

July's convergence conversation attempted to decipher the connected consumer by addressing changing behaviour patterns, contracting concepts of privacy, and the opportunities presented by data.

We sought to provide clarity on the differences between connected consumers and their analogue predecessors, and outline how the industry can influence an increasingly networked and engaged audience. More...

Convergence Conversation on 07 June

• Access vs Control: Media 2.0
• Tuesday 07 June 2011
• 18:00 - 20:00
  Registration from 17:30
  
• At Intellect, 10-12 Russell Square, London, WC1B 5EE
• Cheese and wine will be available before and during this meeting

As content providers continue to grapple with making media 2.0 pay, will the successful strategies of the future be the ones providing access or maintaining control? Whether it's Paywalls, freemiumum, or open access business models, content providers across publishing, video, and music are all attempting to get to grips with a new disrupted ecosystem, and to varying degrees of success! Is it a one size fits all approach to access or control, or will bespoke approaches combining both methods work?

One things for sure, taking tired old world business models into the brave new digitised world will only serve to eat away at content providers bottom lines, as 'born digital' competitors step in More...

• Data - transparency, obesity, and opportunity! 
• Thursday 05 May 2011
• 18:00 - 20:00
  Registration from 17:30
  
• At Intellect, 10-12 Russell Square, London, WC1B 5EE
• Cheese and wine will be available before and during this meeting

'”The sexy job in the next 10 years will be statisticians” Hal Varian, Chief Economist, Google (2009)

Some astonishing figures: " In 2010 the human race created 800 exabytes (800 billion gigabytes) of information. To put that into context between the dawn of civilisation and 2003 we only created 5 exabytes, now we're creating that amount every 2 days. More...

December's Convergence Conversation meeting 

It is becoming increasingly apparent that we live in a world of data and measurement. One of the biggest challenges facing social media as it seeks to monitize through advertising is in creating appropriate metrics for social media measurement that can be accepted as common buying currency for the advertising industry. Social media can be subtle and brand communication on social media must be much more nuanced than on TV. More...

October's Convergence Conversation meeting: 

The future of audiovisual entertainment – content, business models, and devices

As the world of audio-visual content continues to morph and evolve, with new technologies, models and consumer habits, what do these mean for traditional broadcast, web video, IPTV, TV-VoD and OTT-VoD? What strategies will content producers, device makers and technology companies have to follow? Will there be new entrants to the space? What is the potential impact of YouView? GoogleTV? AppleTV? Which innovations are likely to succeed?

What is the long term value of content? Come along to this Convergence Conversation to share your opinions, to argue and hopefully to walk away with some food for thought. More...

The September 2010 ConvergenceConversation:

Location is Dead, Long Live Location - all hail the rise of location based services

Everybody knows that the top three success factors for retail, and by extension, any consumer sales proposition, used to be 'location, location and location.'  Then the Internet came along and we were all shopping from home and suddenly location seemed to matter less and less. But thanks to mobility and broadband everywhere, a whole new chapter in the location story is being written.

In this convergence conversation we explore the coming tidal wave of Location Based Services – from retail, to advertising, to service delivery

Join us here at Intellect after work - to listen, learn, contribute and network.  The Convergence Conversation format is always deliberately informal, with a chance for everyone to put forward their views in an open discussion and network over a glass of wi More...

There is a simplistic view of what is happening in the world of advertising – and it goes thus: burn up your Television centric media plan and switch all those gazillions to online ads. Better still throw it at Facebook, Google and VOD. Apparently, this will magically solve your problems and oh, also give you get you to the Shangri-la of measurability in your media spend.

Needless to say that following this mantra will only get you to through throw good money after bad. There are more fundamental changes going on in the world of advertising and indeed the science of marketing itself. Some of these were appropriately highlighted in the Convergence Conversation on the 26^th of August. More...

Date:                     Thursday 26 August 2010
Time:                     18:00-20:00 - 
                               Registration from 17:30,
                               Wine and Cheese before and during the meeting
Venue: More...