Posts in Internet
The Future of Advertising
In the lead-up to the Convergence Conversation, 26 August, on the changing world of advertising, here are some interesting links to look at.
1. Nielsen's top 5 advertising trends for 2010
2. The semantic web, augmented reality, neural networks, and other drivers of advertising
3. But what does the future hold for advertising agencies?
4. Is the point of advertising is transactions? Do all roads lead to eCommerce?
5. Or, if the point of advertising is to generate buzz, here are some nice ones:
Is this man the future of advertising?
Millions decide fate of BT couple
6. And of course, advertising meets mobile
In the news.... More...
Net neutrality – what’s behind the headlines
A few months back, the prospect of policy focus falling on net neutrality in the UK provoked some apprehension. The issue had failed to provoke the intensity of debate seen in other markets such as the U.S. and there was a sense from some that this was an “American disease we didn’t want to catch”.
Fast forward a couple of months with the publication of both the Ofcom discussion paper and the European Commission questionnaire and one could be forgiven for asking, what was all the fuss about?
Initial and public industry reaction to the Ofcom paper was largely “this looks about right” and with no sign of any immediate action likely to take place by way of mechanisms such as the imposition of a minimum quality of service requirement by Ofcom, perhaps there was nothing to be worried about after all. More...
SamKnows Now Knows What We Already Knew
One such article: http://www.lightreading.com/document.asp?doc_id=194932&site=lr_cable&f_src=lrdailynewsletter
Congratulations to SamKnows for producing the empirical evidence to highlight a problem that many of us have known has existed for some time.
Now, Ofcom... you've highlighted the issue... what do you intend to do about it? Your remit as regulator of this industry is to ensure that we, the consumer, are not misled by false advertising. More...
A French Blog on FTTH
I can’t write too much recently, work has been over my head, however, I still keep track of FTTH developments and I like spotting new blogs on FTTH. Once they were few, now they are so many; it seems.
So, if you speak French, feel free to check out on Fibre Optique France. They post often and talk about fiber in France.
Please participate in 2 surveys on Developers & SDPs, and the EU Digital Agenda
First, Mac's survey on developers:
Exposure of operators' network capabilities to third-party developers is something that I've long discussed, through my work with Telco 2.0 and more general business model innovation in telecoms. I probably don't use the term SDP (Service Delivery Platform) regularly enough on this blog, but it's clearly relevant here.
Service exposure long been part of the SDP promise. But what do operators really think about the opportunity? And will they ever be able to support and meet developers needs and demands? And what do developers think about operators? Mac Taylor of Moriana is running a survey on Service Delivery Platforms and operators' relationships with developers, which seeks to explore these issues. More...
Conversation: The Internet Of Things & Augmented Reality
A truly mind expanding conversation yesterday at Intellect, around the Internet of things and augmented reality. From underwear, to societal change, and from obscurity to ubiquity, the discussion spanned all this and more. Here are some notes & reflections from the meeting:
What is the Internet of Things? Simply put, it’s the ability to put physical objects onto the internet, and give them an IP address. Why? Well, some objects generate data – meters, sensors and gadgets (pacemakers, thermometers automobiles), and this data can be read, interpreted and aggregated to help manage the same devices or the universe of devices better. More...
Mobile Broadband Growth Throughout the Americas
Propelled by an increase in 3G wireless network deployments, upgrades to HSPA networks, mobile broadband subscriptions, netbooks and smartphones, mobile phone service providers are reporting significant growth in revenue from data related services.
"Mobile broadband is growing at an explosive rate throughout the Western Hemisphere as the investment by operators in networks and devices is delivering advanced services to customers," said Chris Pearson, President of 3G Americas. More...
Can Businesses Adapt to Connectivity ?
I won't say this is the story of my life, but some of it rings oh so true, and I'm usually on the receiving end, like that Japanese lady at the end.
Very funny, and very true. Let's hope businesses realise that it's not just about communication, it's also about organisation.
(Also, notice how it's always a decent time of day in the US? Funny, that...)
Does a "coalition of the losers" ever win?
One thing that strikes me is that we frequently see powerful incumbents being challenged by alliances. Apple faces attack from operator-run appstores. Facebook is viewed enviously by others that would like to control social networks. MSN has been pursued by various own-brand IM proponents. Visa and Amex are regularly targeted by new payment mechanisms.
But one regular characteristic of this type of competition in the mobile domain is the "coalition of the losers" approach, usually based on the notion of interoperability as a competitive differentiator. More...
Why your Marketing Budget Allocation is Madness
eMarketer reports that the Web and its meritocracy for content publishing has put more power into the hands of consumers and business buyers. They can easily conduct their own product research, get advice and read reviews from peers, and share their own perspective.
According to a market study by marketing services company Alterian, this apparent transformation has led to increasing public skepticism and cynicism of many traditional marketing practices.
Rather than simply trusting experts or putting faith in brands, Internet users expect to do their own research and comparison shopping using many different "more trustworthy" sources. More...
